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Learn More →US Social Network Usage by Generation
Gen Z and Millennials Are Focal Cohorts for Marketers
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Table of Contents
- Report Snapshot
- Gen Zers are in charge on social media.
- Many millennials have maxed out on social networks.
- Gen Xers are still slow to adopt most social platforms.
- Baby boomers are almost exclusively on Facebook.
- Sources
- Media Gallery
Charts in This Report
US Social Network Users, by Generation, 2023-2027 (millions)Short-Form Video Platforms US TikTok Users Would Switch to if TikTok Is Banned, Nov 2022 (% of respondents in each group)
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