US Social Network Users 2022

TikTok Overtakes Snapchat and Pinterest to Become the Third Largest Platform, Behind Facebook and Instagram

Download
Share
About This Report
TikTok is now the third largest social network in the US, ahead of Snapchat and Pinterest. Facebook won’t be able to stop the teen exodus, Instagram’s user base is growing older, and Twitter will start losing users.
Table of Contents

Executive Summary

After two years of unexpected gains, US social network user growth will slow to a more pre-pandemic rate in 2022. But important age-related shifts in usage will change the user makeup of Facebook and Instagram, while TikTok will cause (even more) upheaval in the market.

3 KEY QUESTIONS THIS REPORT WILL ANSWER

  1. Which social platforms will US consumers gravitate to in 2022?
  2. How will US social network usage change in 2022 and beyond?
  3. What are the implications for social media marketers?

WHAT’S IN THIS REPORT? Our latest forecast for US social network users and recommendations for marketers on how to best reach their audiences via social media.

KEY STAT: TikTok will have 90.6 million monthly users in 2022, surpassing Snapchat and Pinterest but significantly behind Instagram and Facebook.

Here’s what’s in the full report

3files

Exportable files for easy reading, analysis and sharing.

27charts

Reliable data in simple displays for presentations and quick decision making.

Table of Contents

  1. Executive Summary
  2. Key Points
  3. How Is Social Network Usage Changing in the US in 2022?
  1. What Are the Biggest US Trends for Facebook, Instagram, Snapchat, TikTok, and Twitter in 2022?
  2. What Does This Forecast Mean for Marketers in the US?
  3. Appendix
  1. Read Next
  2. Media Gallery

Charts in This Report

Access full deck

View a slide-show representation of this report’s key insights, where carefully vetted data is combined with industry trend analysis, included at no extra cost.
Download PPTX

 

 

 

 

 

 

 

 

 

Access All Charts and Data

Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry, included at no extra cost.

Read This With Insider Intelligence

authors

Jasmine Enberg

Contributors

Paul Briggs
Principal Analyst
Natalie McGranahan
Senior Researcher and Taxonomy Manager
Peter Newman
Senior Forecasting Analyst
Debra Aho Williamson
Principal Analyst
Already have a subscription?Sign In

Access All Charts and Data

Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry

Become a Client