After two years of unexpected gains, US social network user growth will slow to a more pre-pandemic rate in 2022. But important age-related shifts in usage will change the user makeup of Facebook and Instagram, while TikTok will cause (even more) upheaval in the market.
3 KEY QUESTIONS THIS REPORT WILL ANSWER
WHAT’S IN THIS REPORT? Our latest forecast for US social network users and recommendations for marketers on how to best reach their audiences via social media.
KEY STAT: TikTok will have 90.6 million monthly users in 2022, surpassing Snapchat and Pinterest but significantly behind Instagram and Facebook.
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