Products

EMARKETER delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
PRO+
New data sets, deeper insights, and flexible data visualizations.
Learn More
Reports
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Briefings
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About EMARKETER

Our goal is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More
Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Events
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More
Podcasts
Tune in to EMARKETER's daily, weekly, and monthly podcasts.
Learn More

US Social StatPack

Usage and Ad Spending for 2017–2021

Download
Share
About This Report
All the social stats you need to know for 2018 and beyond. Bookmark this StatPack page to keep these key estimates handy throughout the year.

The US Social StatPack provides a visual overview of nearly 70 eMarketer social network forecasts, including current-year and forward-looking estimates for the following:

  • Total US social network usage and user demographics.
  • Usage numbers and user demographics for Facebook, Twitter, Instagram, Snapchat and Pinterest.
  • Total US social network ad spending.
  • Ad revenue breakdowns for Facebook, Twitter, Instagram and Snapchat.

For more on the social ecosystem, including audience size, usage and ad spending, listen in as analyst Debra Aho Williamson highlights some key findings in our “Behind the Numbers” podcast.

Here’s what’s in the full report

2files

Exportable files for easy reading, analysis and sharing.

authors

Debra Aho Williamson

Contributors

Chris Bendtsen
Senior Forecasting Analyst
Cindy Liu
Senior Forecasting Analyst
Corey McNair
Forecasting Analyst
Oscar Orozco
Senior Forecasting Analyst
Monica Peart
Senior Director, Forecasting
Martín Utreras
VP, Forecasting
Already have a subscription?Sign In

Access All Charts and Data

Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry

Become a Client