Social media is at another turning point. It’s not about the metaverse; it’s about video. TikTok is the biggest disrupting factor, but a rise in creator video and livestreaming, as well as the widening availability of social media videos on TVs, also present marketers with new opportunities to reach video consumers.
3 KEY QUESTIONS THIS REPORT WILL ANSWER
WHAT’S IN THIS REPORT? Why video viewing is growing on social media, the disruptive effect of TikTok, and other trends including livestreaming.
KEY STAT: The percentage of young US digital video viewers who watch video on Instagram and TikTok is within shouting distance of YouTube.
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