Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About Insider Intelligence

Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how Insider Intelligence came to be.
Learn More
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about Insider Intelligence.
Contact Us
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More
Tune in to eMarketer's daily, weekly, and monthly podcasts.
Learn More

US Subscription Ecommerce 2022

Essential Goods Will Drive Growth, but Subscription Fatigue Looms

About This Report
Subscription models are driving customer loyalty in online sales of groceries and other essential goods, but fatigue among consumers threatens long-term growth.
Table of Contents

Essential goods—like groceries and personal care products—make up some of the fastest-growing segments in US ecommerce. To lock in customer loyalty, retailers, brands, and delivery services are using subscription models that offer value and convenience to buyers of these essential goods.


  1. What are the different subscription models offered by retailers, brands, and delivery services, and what are the best practices for driving customer loyalty?
  2. What product categories are best suited for the subscription model?
  3. What are the challenges of the subscription model, particularly as pandemic restrictions subside and consumers spend more time outside of the home?

WHAT’S IN THIS REPORT? Our subscription ecommerce sales forecast, an overview of retail and delivery memberships, and a look at how subscription models can set up for long-term success.

KEY STAT: More than half (54.3%) of worldwide subscriptions come from two categories: food and beverage and beauty and personal care.

Here’s what’s in the full report


Exportable files for easy reading, analysis and sharing.


Reliable data in simple displays for presentations and quick decision making.

Table of Contents

  1. Key Points
  2. How Big Is the Opportunity?
  3. Major Players: Brands, Retailers, and Delivery Services Are All Banking on Subscriptions
  1. Trends that Will Shape the Future of Subscriptions
  2. How Subscription Services Can Win Business
  3. Read Next
  1. Sources
  2. Media Gallery

Charts in This Report


Blake Droesch


Whitney Birdsall
Senior Forecasting Analyst
Sky Canaves
Senior Analyst, Retail & Ecommerce
Bianca Carasus
Suzy Davidkhanian
Principal Analyst, Retail & Ecommerce
Already have a subscription?Sign In

Access All Charts and Data

Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry

Become a Client