US Subscription Ecommerce 2022

Essential Goods Will Drive Growth, but Subscription Fatigue Looms

About This Report
Subscription models are driving customer loyalty in online sales of groceries and other essential goods, but fatigue among consumers threatens long-term growth.
Table of Contents

Essential goods—like groceries and personal care products—make up some of the fastest-growing segments in US ecommerce. To lock in customer loyalty, retailers, brands, and delivery services are using subscription models that offer value and convenience to buyers of these essential goods.


  1. What are the different subscription models offered by retailers, brands, and delivery services, and what are the best practices for driving customer loyalty?
  2. What product categories are best suited for the subscription model?
  3. What are the challenges of the subscription model, particularly as pandemic restrictions subside and consumers spend more time outside of the home?

WHAT’S IN THIS REPORT? Our subscription ecommerce sales forecast, an overview of retail and delivery memberships, and a look at how subscription models can set up for long-term success.

KEY STAT: More than half (54.3%) of worldwide subscriptions come from two categories: food and beverage and beauty and personal care.

Here’s what’s in the full report


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Table of Contents

  1. Key Points
  2. How Big Is the Opportunity?
  3. Major Players: Brands, Retailers, and Delivery Services Are All Banking on Subscriptions
  1. Trends that Will Shape the Future of Subscriptions
  2. How Subscription Services Can Win Business
  3. Read Next
  1. Sources
  2. Media Gallery

Charts in This Report


Blake Droesch


Whitney Birdsall
Senior Forecasting Analyst
Sky Canaves
Senior Analyst, Retail & Ecommerce
Bianca Carasus
Suzy Davidkhanian
Principal Analyst, Retail & Ecommerce
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