Contact Sales:1-800-405-0844
Does my company subscribe?
Newsletter sign-up
Log in
Become a ClientGet a DemoPricing
InsightsEventsPricing

Industries Overview

Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
Advertising & MarketingSocial MediaContent MarketingEmail MarketingVideoBrowse All →
Ecommerce & RetailEcommerce SalesMcommerceRetail SalesSocial CommerceBrowse All →
Financial ServicesBankingPaymentsFintechWealth ManagementBrowse All →
GeographiesAsia-PacificCentral & Eastern EuropeLatin AmericaMiddle East & AfricaNorth AmericaWestern Europe
HealthValue-Based CareDigital TherapeuticsTelehealthOnline PharmacyBrowse All →
TechnologyConnected Devices5GArtificial Intelligence (AI)Browse All →
More IndustriesReal EstateCustomer ExperienceB2BTravelSmall Business (SMB)Browse All →
All Topics

Latest Articles

Browse All →

Product research is the leading use for AI chatbots in shopping

Article |
 Nov 30, 2023

Former Binance CEO pleads guilty to violating US anti-money-laundering requirements

Article |
 Nov 29, 2023

The top 6 holiday ecommerce retailers this year

Article |
 Nov 29, 2023

TikTok and Instagram battle for social commerce dominance

Article |
 Nov 29, 2023

Rethinking lower-funnel tactics for brand marketing

Article |
 Nov 29, 2023

How Gen Z evaluates new brands and products

Article |
 Nov 29, 2023

Strong Q3 GDP growth and record-breaking Cyber Week sales show consumer spending remains strong

Article |
 Nov 29, 2023

Younger consumers rely on TikTok for holiday inspiration, not purchases

Article |
 Nov 28, 2023

Cyber Monday spending reaches new heights as shoppers hold out for discounts

Article |
 Nov 28, 2023

Walmart links holiday-centric rom-coms and social commerce in its new shoppable series

Article |
 Nov 28, 2023
Explore our Research →

Products

Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
Reports
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More →
Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More →
Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More →
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More →
Briefings
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More →
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More →

About Insider Intelligence

Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how Insider Intelligence came to be.
Learn More →
Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →
Our People
Take a look into our corporate culture and view our open roles.
Join the Team →
Contact Us
Speak to a member of our team to learn more about Insider Intelligence.
Contact Us →
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More →
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More →
Events
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More →
Podcasts
Tune in to eMarketer's daily, weekly, and monthly podcasts.
Learn More →

US Subscription Ecommerce 2023

What Will Succeed in the Era of Subscription Fatigue?

Report by Blake Droesch  |  May 23, 2023
Download
Report
Share
Table of Contents
Report Snapshot
Subscription ecommerce is poised for its slowest growth year on record.
Adoption has slowed while consumers have opted for fewer subscriptions.
Amazon is the most popular destination for subscriptions, driving a strong portion of sales growth.
Popular subscriptions for common household goods win when focused on value and convenience.
Retention rates and LTV are both important when weighing the value of subscriptions.
How should brands and retailers approach subscription ecommerce?
Sources
Media Gallery
About This Report
To survive the era of subscription fatigue, brands and retailers need to invest in models that bring customers value and convenience.
Topics
Retail Ecommerce Sales
Ecommerce Sales
US
Table of Contents
Report Snapshot
Subscription ecommerce is poised for its slowest growth year on record.
Adoption has slowed while consumers have opted for fewer subscriptions.
Amazon is the most popular destination for subscriptions, driving a strong portion of sales growth.
Popular subscriptions for common household goods win when focused on value and convenience.
Retention rates and LTV are both important when weighing the value of subscriptions.
How should brands and retailers approach subscription ecommerce?
Sources
Media Gallery

Report Snapshot

In the current era of economic uncertainty, successful subscription models will focus on value and convenience for replenishable household goods. But to earn subscription revenues, brands and retailers will have to go against Amazon and its growing Subscribe & Save business.

Key Question: What are the components of a successful subscription strategy during periods of economic uncertainty and subscription fatigue?

Retention Rates and Lifetime Value Among Subscription Ecommerce Categories Worldwide, 2022
E-Mail ChartDownload

KEY STAT: Home goods subscriptions had the strongest retention rate (51%) in 2022, while food and beverage subscriptions had the highest lifetime value ($356).

Here’s what’s in the full report

1file

Exportable files for easy reading, analysis and sharing.

5charts

Reliable data in simple displays for presentations and quick decision making.

Table of Contents

  1. Report Snapshot
  2. Subscription ecommerce is poised for its slowest growth year on record.
  3. Adoption has slowed while consumers have opted for fewer subscriptions.
  1. Amazon is the most popular destination for subscriptions, driving a strong portion of sales growth.
  2. Popular subscriptions for common household goods win when focused on value and convenience.
  3. Retention rates and LTV are both important when weighing the value of subscriptions.
  1. How should brands and retailers approach subscription ecommerce?
  2. Sources
  3. Media Gallery

Charts in This Report

Retention Rates and Lifetime Value Among Subscription Ecommerce Categories Worldwide, 2022US Subscription Ecommerce Sales, 2022-2027 (billions, % change, and % of retail ecommerce sales)
US Digital Subscription Buyers, 2022-2027 (millions, % change, and % of digital buyers )US Amazon Subscribe & Save Household Penetration, by Consumer Packaged Goods (CPG) Category, 2020-2022* (% of total category purchases)
Product Categories US Subscription Buyers Subscribe to, Sep 2022 (% of respondents )

authors

Blake Droesch

Contributors

Whitney Birdsall
Senior Forecasting Analyst
Sky Canaves
Senior Analyst, Retail & Ecommerce
Andrew Lipsman
Principal Analyst, Retail & Ecommerce
Amy Rotondo
Director, US Research
Already have a subscription?Sign In

Access All Charts and Data

Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry

Become a Client

Geographies

Insider Intelligence

Media Services

Free Content

Contact Us →

Worldwide HQ

One Liberty Plaza9th FloorNew York, NY 100061-800-405-0844

Sales Inquiries

1-800-405-0844ii-sales@insiderintelligence.com

* Copyright © 2023 
Insider Intelligence Inc. All Rights Reserved.