For more insights and key statistics on the biggest trends in today’s most disruptive industries, subscribe to our Chart of the Day newsletter.
OTT video subscription revenues will hit $50.56 billion this year, an increase of 12.5% YoY, according to our forecast. Revenues will climb to $64.12 billion by the end of 2026.
Beyond the chart: Subscription revenues are outpacing viewership for OTT, a result of price increases and existing viewers stacking up on platform subscriptions. OTT user growth is slowing because penetration is already so high—nearly two-thirds of the US population are viewers, according to our forecast.
More like this:
Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, sales projections, historical trends, company-specific data, and demographic and socioeconomic factors.
11 Times SquareNew York, NY 100361-800-405-0844