The forecast: Growth in time spent with social networks among US users will taper to 94 minutes in 2023 following a huge uptick in 2020. This comes after US social network users spent an average of 97 minutes per day on the platforms in 2021, a gain of 2.5 minutes over 2020.
What's driving growth?
Looking ahead: Social network engagement is here to stay, but growth won't keep up with 2020, or even 2021. In 2022 time spent with social network among users will fall by 1 minute, and then another 2 minutes in 2023. However, time spent will remain above 90 minutes.
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