Executive Summary

As other industry verticals rapidly decelerate their ad spending growth, travel’s rebound is maintaining its momentum. After an unexpected 42.7% boom in digital ad spending in 2021, the travel industry is set to increase its ad buying by another 22.5% this year.

3 KEY QUESTIONS THIS REPORT WILL ANSWER

1. How much will the US travel industry spend on digital advertising in 2022 and in the coming years?
2. How will the industry divide its spending between search, display, and video ads, and between mobile and nonmobile?
3. What’s driving the industry’s ad spending decision-making across these categories?

WHAT’S IN THIS REPORT? Our 2022 forecast for digital ad spending by the US travel industry, including breakouts for search, display, and video advertising, as well as mobile versus nonmobile advertising.

KEY STAT: The travel industry will spend 22.5% more on digital advertising this year than in 2021. Only one other industry will increase spending faster (retail), but travel will remain the smallest spender among the industries we track.