US Travel Industry Digital Ad Spending 2022

Regaining Altitude Despite Economic Headwinds

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About This Report
The travel industry’s digital ad spending collapsed in 2020, but two years later most of those outlays have returned. The next two years look set for strong growth as well, bucking the trend among other industries.
Table of Contents

Executive Summary

As other industry verticals rapidly decelerate their ad spending growth, travel’s rebound is maintaining its momentum. After an unexpected 42.7% boom in digital ad spending in 2021, the travel industry is set to increase its ad buying by another 22.5% this year.

3 KEY QUESTIONS THIS REPORT WILL ANSWER

  1. How much will the US travel industry spend on digital advertising in 2022 and in the coming years?
  2. How will the industry divide its spending between search, display, and video ads, and between mobile and nonmobile?
  3. What’s driving the industry’s ad spending decision-making across these categories?

WHAT’S IN THIS REPORT? Our 2022 forecast for digital ad spending by the US travel industry, including breakouts for search, display, and video advertising, as well as mobile versus nonmobile advertising.

KEY STAT: The travel industry will spend 22.5% more on digital advertising this year than in 2021. Only one other industry will increase spending faster (retail), but travel will remain the smallest spender among the industries we track.

Here’s what’s in the full report

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Table of Contents

  1. Executive Summary
  2. Key Points
  3. A 3-Year Growth Boom After 2020’s Plummet
  1. Travel’s Spending by Format and Channel Break From the Norm
  2. What Should Marketers Take Away From This Forecast?
  3. Read Next
  1. Sources
  2. Media Gallery

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Read This With Insider Intelligence

authors

Ethan Cramer-Flood

Contributors

Bill Fisher
Principal Analyst, UK
Oscar Orozco
Director, Forecasting
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