Video is an essential part of the influencer marketing playbook. While TikTok is the platform on every marketer’s mind in 2022, Instagram and YouTube—and even Facebook—will continue to provide ample opportunities to reach audiences via creator video.
3 KEY QUESTIONS THIS REPORT WILL ANSWER
WHAT’S IN THIS REPORT? An analysis of the creator video landscape, TikTok’s impact on influencer marketing, and strategies for marketers to achieve video success in 2022.
KEY STAT: More US marketers now use TikTok than YouTube for influencer marketing, but TikTok still sees significantly lower usage than Instagram.
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