Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About Insider Intelligence

Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how Insider Intelligence came to be.
Learn More
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about Insider Intelligence.
Contact Us
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More
Tune in to eMarketer's daily, weekly, and monthly podcasts.
Learn More

US Virtual and Augmented Reality Users 2021

XR Use Expands Beyond Fun and Games

About This Report
This report provides our latest forecasts for VR and AR users in the US and examines some market dynamics affecting the maturation of immersive technologies.
Table of Contents

Executive Summary

Extended reality (XR) technologies, including virtual reality (VR), augmented reality (AR), and mixed reality (MR) are still in the early phases of adoption, but they are evolving quickly. While most use cases for VR and AR are still related to gaming, entertainment, and social media, the variety of applications is expanding as more consumers and businesses test out immersive experiences.

How many people in the US will use VR and AR this year?

We expect 58.9 million people will use VR and 93.3 million will use AR at least once per month in 2021. These numbers represent 17.7% and 28.1% of the US population, respectively.

How has the global pandemic affected the market for VR and AR?

Because the pandemic has forced many people to work, socialize, study, and shop at home, they’re using XR experiences to replace in-person ones. While supply chain and distribution issues temporarily disrupted shipments of VR hardware in H2 2020, demand for all types of XR content will translate to more users over the forecast period.

How are this year’s forecasts different from last year’s?

This year, we revised our previous estimates upward to reflect faster-than-expected growth in both VR and AR users. Pandemic-induced conditions have catalyzed interest in both technologies, and developers are stepping up to meet increased demand.

How will the introduction of 5G wireless connectivity and other advanced technologies affect VR and AR usage?

The convergence of 5G, artificial intelligence (AI), and edge cloud processing will soon make it easier to deliver more seamless, enjoyable, and cost-effective XR experiences across a variety of connected devices.

WHAT’S IN THIS REPORT? This report includes our 2019–2023 forecasts for VR and AR users in the US, along with an analysis of the forces shaping the growth of these technologies.

KEY STAT: This year, 58.9 million people in the US will use VR, and 93.3 million people will use AR at least once per month.

Here’s what’s in the full report


Exportable files for easy reading, analysis and sharing.


Reliable data in simple displays for presentations and quick decision making.

Table of Contents

  1. Executive Summary
  2. Pandemic Galvanizes XR Landscape
  3. Virtual Reality: A Bumpy Road to Growth
  1. Augmented Reality: Greater Utility Drives More Use
  2. Key Takeaways
  3. Read Next
  1. Sources
  2. Media Gallery

Charts in This Report


Victoria Petrock


Chris Keating
Director, Research
Rini Mukhopadhyay
Forecasting Analyst
Sara M. Watson
Senior Analyst
Already have a subscription?Sign In

Access All Charts and Data

Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry

Become a Client