More people are using voice assistants and smart speakers, but the markets are nearing saturation. Growth will increasingly come from engaging existing users and more usage. Voice assistants are still very much in the process of transforming how users interact with and across devices.
3 KEY QUESTIONS THIS REPORT WILL ANSWER
WHAT’S IN THIS REPORT? Voice assistants are becoming important portals to the internet and one of the main battlegrounds between tech companies. This report will track user growth and explore strategies that companies can adopt to reach customers using voice assistants.
KEY STAT: We predict that 42.1% of the US population, or 142.0 million people, will use a voice assistant this year.
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