Products

EMARKETER delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
PRO+
New data sets, deeper insights, and flexible data visualizations.
Learn More
Reports
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Briefings
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About EMARKETER

Our goal is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More
Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Events
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More
Podcasts
Tune in to EMARKETER's daily, weekly, and monthly podcasts.
Learn More

US Voice Assistants and Smart Speakers Forecast 2022

Chip Shortage Falls Short, but Engaging Existing Users Remains Key

Download
Share
About This Report
Voice assistant and smart speaker users are still increasing, but growth for brands will increasingly come from engaging existing users. Voice assistants are still very much in the process of transforming how users interact with and across devices.
Table of Contents

Executive Summary

More people are using voice assistants and smart speakers, but the markets are nearing saturation. Growth will increasingly come from engaging existing users and more usage. Voice assistants are still very much in the process of transforming how users interact with and across devices.

3 KEY QUESTIONS THIS REPORT WILL ANSWER

  1. How large are the voice assistant and smart speaker markets, and how big will they become?
  2. What emerging technologies will change how we reach potential customers and our advertising audience?
  3. How can brands plan applications to take advantage of voice, understand changes in search and media consumption, and inform product design?

WHAT’S IN THIS REPORT? Voice assistants are becoming important portals to the internet and one of the main battlegrounds between tech companies. This report will track user growth and explore strategies that companies can adopt to reach customers using voice assistants.

KEY STAT: We predict that 42.1% of the US population, or 142.0 million people, will use a voice assistant this year.

Here’s what’s in the full report

3files

Exportable files for easy reading, analysis and sharing.

9charts

Reliable data in simple displays for presentations and quick decision making.

Table of Contents

  1. Executive Summary
  2. Key Points
  3. How Big Are the Voice Assistant and Smart Speaker Markets?
  1. What’s Changing That Will Affect This Forecast?
  2. What Does This Forecast Mean for My Industry?
  3. Read Next
  1. Sources
  2. Media Gallery

authors

Jessica Lis

Contributors

Jade Appel
Associate Forecasting Analyst
Andrew Lipsman
Principal Analyst, Retail & Ecommerce
Yoram Wurmser
Principal Analyst
Already have a subscription?Sign In

Access All Charts and Data

Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry

Become a Client