This article was written with the assistance of GPT-3.
The forecast: Consumers are expected to spend $25.9 billion on Valentine’s Day this year, per a new forecast by the National Retail Federation (NRF) and Prosper Insights & Analytics.
How consumer spending is changing: The average US consumer expects to spend $192.80 on the holiday, a 9.9% increase from $175.41 last year, and the second highest figure since NRF and Prosper started tracking Valentine’s Day spending in 2004.
The big takeaway: Inflation isn’t dampening consumers’ appetites to celebrate occasions such as Valentine’s Day.
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