The news: ViacomCBS is no more—the media company will rebrand under the name Paramount to reflect its goal of becoming a major streaming player following strong revenue growth, per The Verge. The company will also make its flagship streaming brand, Paramount+, the home of all its theatrical releases beginning in 2024.
A streaming dark horse? Paramount+ frequently flies under the radar compared with competitors like Netflix, but it and Paramount’s other major streaming brands, Pluto TV and Showtime, have grown steadily as they invest in original content.
What’s next: Like many streaming competitors, Paramount is investing in original content to give viewers an in-home theater experience.
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