The news: After spinning off from parent company L Brands on August 3, Victoria’s Secret looks to rehabilitate its image with Wall Street and consumers alike.
How we got here: For years, the brand has been accused of being tone-deaf to cultural shifts, in everything from its marketing to its product lines. Recently, the brand attempted to refresh its image in a number of ways:
The initial results seem promising:
Why it’s worth watching: Lingerie competitors like American Eagle’s Aerie and ThirdLove may have thought the industry titan was down for the count, but if anything, there are signs that Victoria’s Secret may be resurgent.
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