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US political advertisers will splash out $8.8 billion on video in 2022, close to the record $9.5 billion spent in 2020, despite this year marking a midterm rather than presidential election. Local broadcast TV will capture most of this year’s spending, at $4.5 billion, but more cash than ever—$3.0 billion—will flow to digital video. California and the battleground states of Florida, Georgia, and Pennsylvania will attract the most political video ad dollars.
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