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Video accounts for more than half of daily time spent on social networks, but growth is plateauing

For more insights and key statistics on the biggest trends in today’s most disruptive industries, subscribe to our Chart of the Day newsletter.

Key stat: Social video will account for 56.4% of overall daily time spent on social networks in the US this year, according to our forecast. Although that share will continue to grow, it’s approaching a plateau, and future gains will be smaller.

Beyond the chart:

  • Over the last six years, time spent on social video saw explosive growth—and TikTok was a huge driver of it. By 2025, TikTok will be the US’s biggest social network in total daily minutes, according to our forecast.
  • TikTok’s social video competitors, like Snap Originals and Instagram’s IGTV, have not captured significant user interest, and Reels hasn’t closed the gap with TikTok in time spent.
  • Growth in time spent on social video is slowing, suggesting that there may be a limit to the amount of video that consumers can watch daily.

Use this chart:

  • Inform your social video ad budgets.
  • Justify video ad spend.

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