Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About Insider Intelligence

Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how Insider Intelligence came to be.
Learn More
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about Insider Intelligence.
Contact Us
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More
Tune in to eMarketer's daily, weekly, and monthly podcasts.
Learn More

Video takes the lead as non-video programmatic ad spend slows

For more insights and key statistics on the biggest trends in today’s most disruptive industries, subscribe to our Chart of the Day newsletter.

Key stat: US programmatic video ad spend will grow $22.51 billion between 2023 and 2025, a 30.2% increase, according to our forecast.

Beyond the chart:

  • Last year was the first time programmatic video surpassed non-video ad spend in the US, according to our data. Programmatic video ad spend reached $64.17 billion, while non-video programmatic ad spend actually decreased slightly to $58.14 billion.
  • Connected TV is the primary driver behind the shift toward video programmatic ad spend.
  • Most US programmatic video ad spend will go to mobile this year, representing 63.5% of the category’s total spend, according to our forecast.
  • Social video is also a significant driver of programmatic video ad spend. Driven by platforms like TikTok, social video will grow 12.5% to make up 41.5% of all video ad spend this year, per our forecast.

Use this chart:

  • Emphasize the importance of programmatic video for advertisers.
  • Adjust programmatic video and non-video ad budgets.

More like this:

More Chart of the Day: