Digital video viewing has become fully mainstream across every demographic. But the kinds of video people watch—and how many services they view them from—will evolve rapidly in the near term.
3 KEY QUESTIONS THIS REPORT WILL ANSWER
WHAT’S IN THIS REPORT? Our forecast for digital video viewers in the US, including subscription and ad-supported OTT video viewers. Plus, third-party data points on how many streaming services consumers are likely to subscribe to.
KEY STAT: After years of subscription OTT services dominating the conversation around streaming, more than half of the US population will be watching content on at least one ad-supported video-on-demand (AVOD) service monthly by 2026.
Exportable files for easy reading, analysis and sharing.
Reliable data in simple displays for presentations and quick decision making.
First Published on Nov 30, 2022
One Liberty Plaza9th FloorNew York, NY 100061-800-405-0844