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Virtual Reality Beyond Gaming

Solving Business Problems in Industries

About This Report
While the use of virtual reality is not yet mainstream among consumers, specialized applications of the technology are proving useful in a variety of industries.
Table of Contents

Despite the hype, it’s not yet clear if or when virtual reality (VR) technology will reach mass-market status. However, specialized applications are showing promise in a variety of industries.

  • The majority of VR applications are in gaming, entertainment and sports. Lack of interest, high equipment costs and limited content have inhibited more widespread consumer adoption.
  • Though not yet in the consumer mainstream, VR has value in many business applications. Industries are experimenting with it to increase efficiency, achieve economies of scale and enhance performance.
  • Industry applications with the most traction include those that visualize 3-D modeling, “transport” people to places too expensive or inconvenient to reach, and enable participation in risky or hypothetical scenarios.
  • The VR market continues to grow. However, it is unclear how the development and adoption of two other immersive technologies—augmented reality (AR) and mixed reality (MR)—will affect the overall landscape and trajectory.

Here’s what’s in the full report


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Reliable data in simple displays for presentations and quick decision making.

Table of Contents

  1. Living Up to the Hype?
  2. Retail: Try Before You Buy
  3. Healthcare: Therapy and Training
  4. Real Estate and Construction: Virtual Visualization
  1. Travel and Hospitality: Around the World Without Leaving the Couch
  2. Automotive: Driving the Experience
  3. eMarketer Interviews
  4. Related eMarketer Reports
  1. Related Links
  2. Media Gallery

Charts in This Report


Victoria Petrock


Jaimie Chung
Associate Product Manager
Sean Creamer
Jennifer Pearson
VP, Research
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