Products

EMARKETER delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
PRO+
New data sets, deeper insights, and flexible data visualizations.
Learn More
Reports
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Briefings
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About EMARKETER

Our goal is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More
Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Events
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More
Podcasts
Tune in to EMARKETER's daily, weekly, and monthly podcasts.
Learn More

Visual Search Sparks Excitement Among Consumers

Chatbots? Not so much

There’s a lot of enthusiasm around retail and tech, particularly visual search. But while visual search is not mainstream yet, more than half of US internet users said they were most excited about using it as part of their shopping experience, according to a November 2019 survey conducted by ViSenze.

Visual search technology enables consumers to snap a picture of something they’re eyeing and let a visual search engine direct them to a product page, which is helpful in situations where an item has piqued someone’s interest, but there’s a lack of information as to where to buy it.

Shoppable content—think Instagram and Pinterest—was another technology many were excited about, with 43% of respondents from the ViSenze survey agreeing. Just one-fifth cited augmented reality (AR) and even fewer (7%) said they were most excited about chatbots.

While ViSenze powers visual commerce at scale for retailers and publishers—so it may not be surprising that visual search was a top response—the technology is poised for mainstream adoption.

According to data from Bizrate Insights, 12% of US consumers have tried it. And more than half (53%) said that they have not used the technology, but are interested in trying it.

"Visual search fulfills a use case that not many other consumer search options address very well: the problem of finding something you saw in real life on a digital channel," said Nicole Perrin, principal analyst at eMarketer. "A picture really is worth a thousand words in this circumstance, and consumers readily understand that. These same situations also often involve purchase intent on the part of the consumer, meaning visual searches are also especially attractive to marketers."