Visual search technology enables consumers to snap a picture of something they’re eyeing and let a visual search engine direct them to a product page, which is helpful in situations where an item has piqued someone’s interest, but there’s a lack of information as to where to buy it.
Shoppable content—think Instagram and Pinterest—was another technology many were excited about, with 43% of respondents from the ViSenze survey agreeing. Just one-fifth cited augmented reality (AR) and even fewer (7%) said they were most excited about chatbots.
While ViSenze powers visual commerce at scale for retailers and publishers—so it may not be surprising that visual search was a top response—the technology is poised for mainstream adoption.
According to data from Bizrate Insights, 12% of US consumers have tried it. And more than half (53%) said that they have not used the technology, but are interested in trying it.