Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About Insider Intelligence

Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how Insider Intelligence came to be.
Learn More
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about Insider Intelligence.
Contact Us
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Browse our upcoming and past webinars and other events.
Learn More
Tune in to eMarketer's daily, weekly, and monthly podcasts.
Learn More

Voice Payments Aren’t Mainstream (Yet)

Smart speaker users are interested in paying bills and paying back friends, though

While most consumers currently use smart speakers for mundane tasks like turning on lights, conversational commerce has captured the attention of marketers for its potential.

Speculative retailers have set their sights on voice shopping, but paying by voice could have broader implications. An Ovum and ACI Worldwide survey of billing organizations across the globe, conducted in January 2018, delved into the future of payments. 

Mobile optimization was the biggest current priority among the organizations surveyed. Nearly half (49%) had mobile “e-billing” in development, and 20% wanted to offer it in the future. As far as specific mobile enhancements, the most popular was payments from a mobile-optimized website, with 46% offering that capability and 18% planning to. 

One of the lower priority initiatives was enabling payments from connected devices like smart-home assistants, yet it was still cited by 28% of executives. Meanwhile, nearly one in five wanted to offer such payments in the future.

The ACI Worldwide and Ovum study specifically looked at consumer payment options provided by businesses, but voice payments also have the potential to include peer-to-peer (P2P) transactions. Recently, the Wall Street Journal reported that in addition to Amazon working on gas station payments via in-car Alexa devices, the retailer also has a feature in development where consumers can tell Alexa to pay a friend or family member. The latter would compete with services like PayPal’s Venmo or even Zelle, which is offered by banks but is less buzzy.

In a November 2017 Capgemini survey of people in Western Europe and the US who already use virtual assistants, 28% said they had used a smart speaker or smartphone virtual assistant to make a payment or send money. 

This was the least common activity, far less popular than asking for information like weather or news (82%) and playing music or videos (67%), though a figure over one-quarter isn’t insubstantial. It’s a good bet that consumers who already own smart speakers and use virtual assistants are more open to new ways to use them.

When the same study asked respondents which products or services they'd be interested in purchasing via voice, interest was high for all—no category had a response lower than 41%. Sending money to people or paying bills online was appealing to 44% of those polled.