Ecommerce success relies on a seamless search strategy. To help consumers find, learn, and buy products more easily, retailers are building out their on-site search capabilities, adding video, incorporating AI, and giving shoppers more tools to find what they are looking for. Here are some of the latest improvements from Walmart, Amazon, and Instacart.
Walmart search gets the video treatment: Walmart rolled out Sponsored Videos for search to all advertisers registered through the Walmart Brand Portal.
Why we care: We predict Walmart will grow its retail media ad revenue by 39.1% this year, second only to Instacart’s growth, per our forecast. Though it has a long way to go before it gives top dog Amazon a run for its money, these features make it an attractive choice for advertisers looking to create more engaging, video-based content.
Amazon targets competitors: Amazon also added some new search features, including ...
Why we care: Amazon has slowly been stealing ad share from the duopoly of Google and Meta. These updates take direct aim at Google by making it easier for consumers to start their search on Amazon.
Instacart enhances chat: Ahead of its IPO, Instacart launched a suite of AI-powered updates, including a conversational search tool that enables consumers to ask open-ended questions like “What do I need to make fish tacos?” directly in the search bar.
Why we care: Instacart’s delivery business has begun to slow as it faces competition from Doordash and Uber Eats. To convince investors that it’s got the tech to propel both its grocery and advertising business, it’s enlisting the help of AI.
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First Published on Sep 18, 2023
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