The news: Walmart is rolling out new features for sellers on its marketplace as it looks to challenge Amazon’s dominance.
Walmart’s growth opportunity: Walmart considers its marketplace to be a cornerstone of its strategy to grow sales and profits, especially as its expanding grocery business weighs on margins.
Amazon makes moves: Amazon hasn’t stood by idly during Walmart’s expansion phase; instead, the company has been busy growing its fulfillment business and looking for ways to drive more shoppers to sign up for Prime.
The big takeaway: While Walmart is seeing early returns from its marketplace investments, it has a lot of ground to make up: Walmart’s share of total US marketplace ecommerce sales will hold steady this year at just 2.2%, while Amazon’s share will rise to 72.4%.
Go further: Check out our latest US Retail Ecommerce Marketplaces forecast for more on what Amazon and other retailers are doing to grow marketplace sales.
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