The strategy: Even as US inflation causes Walmart shoppers to pull back on nonessential spending, the retail giant remains bullish about its ability to identify and invest in high-margin growth areas such as bolstering its international revenues and expanding its retail media offerings.
Walmart’s focus: Walmart has a multipronged strategy to reinforce its flywheel to spur growth. Among the areas it is focusing on are:
The big takeaway: Walmart is making long-term bets that should pay off whether the economy heads south and consumers look for value, or if conditions improve and shoppers focus on convenience.
Go further: Read our Retail Media Ad Spending Forecast H1 2023 report.
First Published on Jun 5, 2023
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