The news: Black Friday and Cyber Monday were Walmart Marketplace’s two biggest sales days ever as thousands of sellers set new sales records on the platform, per a company blog post.
Why it matters: Smaller retailers have grown reliant on online marketplaces operated by large retailers like Walmart and Amazon as programs such as Walmart+ and Amazon Prime make it enticing for shoppers to concentrate their shopping on a few websites where they can receive free shipping.
The big takeaway: Walmart has been on a concerted push to make its marketplace enticing to sellers. For example, it recently announced several new marketplace features at its seller summit, including the launch of Brand Shops and Brand Shelves that enable merchants to create their own dedicated storefronts.
Go further: Read our US Retail Ecommerce Marketplaces Forecast 2023 report.