Products

EMARKETER delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
PRO+
New data sets, deeper insights, and flexible data visualizations.
Learn More
Reports
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Briefings
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About EMARKETER

Our goal is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More
Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Events
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More
Podcasts
Tune in to EMARKETER's daily, weekly, and monthly podcasts.
Learn More

Walmart takes aim at smaller brands with new ad tools

In hopes of beefing up its Marketplace presence, Walmart has added a new suite of ad tools, making it easier for smaller brands to join and sell on the platform.

All aboard: New Marketplace sellers are now automatically onboarded to Walmart’s self-serve Walmart Ad Center platform, reducing a three-day enrollment process to seconds.

  • The new onboarding experience is being rolled out to existing Marketplace sellers.
  • Later this month, a new step-by-step process will be put in place to reduce the guesswork for launching and optimizing search campaigns.

Preferential treatment: Walmart’s Search Brand Amplifier puts advertised products at the top of search results, useful for brands that don’t have high organic search rankings.

  • Walmart suppliers and eligible Marketplace sellers can launch and manage their own campaigns through Walmart Ad Center.
  • Sellers can also access the Amplifier through Walmart Platform Partners.

Insider information: Walmart is sharing new resources to help sellers optimize sponsored search campaigns. The insights page features everything from case studies to holiday guides.

Global help: As Walmart Marketplace expands to countries like Canada, the UK, and India, the retailer is adding more API partners that offer globalized support.

Sound familiar? These tools are very similar to the ones Amazon has been offering for years. Everyone wants a piece of what the megaretailer has; we’ll see if it makes a difference in the race to the top.

 

This was originally featured in the Retail Daily newsletter. For more retail insights, statistics, and trends, subscribe here.