The US-based digital wealth manager is enabling users to customize their portfolios from a selection of exchange-traded funds (ETFs) and a wider array of socially responsible investing options, per Insider. Wealthfront will also allow users to invest in cryptos starting later in 2021. It is not yet clear whether this will take the form of direct investing options or ETFs—the first crypto ETF is expected to be regulated this year—but there will likely be an investment cap to protect users against volatility.
In an increasingly crowded US robo-advisory market, these new offerings should help Wealthfront stand out and grow its assets under management.
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