Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About Insider Intelligence

Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how Insider Intelligence came to be.
Learn More
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about Insider Intelligence.
Contact Us
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More
Tune in to eMarketer's daily, weekly, and monthly podcasts.
Learn More

Wells Fargo plays up rewards with new Autograph card

The news: Wells Fargo introduced the Autograph Visa card, a no-annual-fee credit card that offers 3X points on restaurants, travel, gas stations, transit, streaming services, and phone plans, per a press release. Cardholders get 1X points on all other purchases.

The card also has mobile phone protection and zero-liability fraud protection. Cardholders can earn 30,000 bonus points when they spend $1,500 in their first three months.

Key context: Since CEO Charlie Scharf took the helm in 2020, Wells Fargo has introduced new cards to help optimize business and improve its standing in the credit card space. Wells Fargo ranked among the top three debit card issuers in 2020, but it stood at No. 8 in the credit card market, according to the Nilson Report.

Last summer, Wells Fargo launched the Active Cash Card, another zero-annual-fee credit card that offers unlimited 2% cash back on all purchases. And it introduced the Reflect Card in October, which offers no annual fee and an 18-month introductory 0% APR on purchases and balance transfers—the offer is extended another three months if cardholders make their monthly minimum payments on time during the first 18 months.

Wells Fargo’s opportunity: The Autograph card can help Wells Fargo better compete with issuers that offer rewards-heavy cards. For instance, Chase’s Freedom Flex card—which was the top no-annual-fee rewards credit card in our US Cash-Back Emerging Features Benchmark Survey—lets users earn 3% cash back on dining and other categories.

Wells Fargo can attract more customers and rake in more spending by honing in on rewards, which 44% of US consumers cited as their top reason for switching credit cards during the pandemic, per a 2022 LendingTree survey.

The bigger picture: Despite strong credit card spending in Q1, recession worries could hurt spending in the next year—consumer sentiment has already fallen steeply.

Many consumers tend to lean on debit cards more during times of economic uncertainty, as we saw in the early months of the pandemic. But consumers may be more inclined to keep spending with credit cards that let them earn more for their purchases, like Wells Fargo’s latest card.