Products

EMARKETER delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
PRO+
New data sets, deeper insights, and flexible data visualizations.
Learn More
Reports
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Briefings
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About EMARKETER

Our goal is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More
Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Events
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More
Podcasts
Tune in to EMARKETER's daily, weekly, and monthly podcasts.
Learn More

Wells Fargo unveils 10-year plan to boost banking access among unbanked communities

The bank’s wide-ranging initiative is aimed at promoting banking access and financial education to around 7 million unbanked US households. Here’s what the plan entails:

  • Wells Fargo will revamp 100 of its branches in low- to moderate-income communities by offering a mix of both physical and digital components, including financial health seminars, one-on-one counseling, and improved access to digital services. 
  • It will bolster marketing of its existing no-overdraft, affordable accounts such as Clear Access Banking. 
  • The bank will also partner with other financial institutions to offer free usage of its ATMs, offer financial education programs through non-profit organizations, and form a task force with participation from civil rights groups.

The plan comes amid other efforts by US banks to help underserved communities. 

  • Incumbents: A group of about 10 banks, including Wells Fargo, is working on a pilot program that will involve underwriting for credit cards by sharing each other’s depository records. The pilot, which will focus on customers who don’t have detailed credit histories, has an estimated US market of 53 million, with an emphasis on Black and Latino consumers. 
  • Challengers: A number of neobanks geared toward underserved communities have been building out their operations recently. For example, Greenwood, which focuses on Black and Latino customers, received investments from several major banks in March, including Wells Fargo. Fortú, which caters to US Latinos, launched earlier this month following a year of operating in stealth mode.

Wells Fargo’s plan gives it an opportunity to build trust with unbanked and underserved communities. The bank’s revamped branches in particular may provide a competitive advantage over neobanks, as in-person financial assistance for complex banking tasks generates higher trust. For example, 48% of consumers said they would trust a human advisor “a lot” if they received in-person advice versus just 28% if they received it via video chat, per Accenture.