Total media ad spending in Western Europe will approach $150 billion this year, with digital as the main driver. Google and Meta will claim most of those online ad revenues.
3 KEY QUESTIONS THIS REPORT WILL ANSWER
WHAT’S IN THIS REPORT? Our latest forecasts for ad spending in Western Europe, including leading markets France and Germany, and the top trends that will shape digital ad spending this year and beyond.
KEY STAT: Spending on mobile ads is rising much faster than any other ad category, as advertisers follow consumer eyeballs. Mobile ad spending in Western Europe will pass $66 billion in 2022 and approach $100 billion by 2026.
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