Is social media dead? Not exactly. But it has become “less social and more media,” as Insider reported.
“I still log in multiple times a day to my social media accounts. And that’s true for Gen Z as well,” said our analyst Debra Aho Williamson. “They’re still checking their feeds, watching Stories, exchanging DMs, and consuming short videos.”
If people are spending more time than ever on TikTok and Instagram but posting less, what are they doing?
Users are sticking around existing platforms—they’re just not posting as much.
As the era of posting fades, advertisers can still capitalize on the average 1 hour, 47 minutes US social network users will spend on the platforms this year, per our forecast.
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