The news: The world’s most valuable company is kicking off its Worldwide Developers Conference (WWDC) next week, and the event tags are “Code new worlds” and “New era” which lean heavily on their long awaited AR/VR pivot.
Why it’s worth watching: While Apple’s mixed reality (MR) headset could be months away from release—and its supporting metaverse a year or two in the future—it makes sense to detail a roadmap during its annual developer show.
What we’re expecting Apple to reveal:
Why it’s worth watching: While primarily a developer event, WWDC’s focus will likely shift away from iOS, macOS, watchOS, and its established businesses to its multiyear VR strategy.
With Meta seemingly pausing its metaverse mission in favor of shorter-term goals, the door is wide open for Apple to start planting seeds of its 10-year-plan to replace iPhones with headsets.
New platforms, new opportunities: Accelerating its VR announcement can push Apple above the fray in VR/AR and supporting platforms while it continues to compete in smartphone and PC markets that are quickly saturating and where Apple has smaller market share.
First Published on Jun 2, 2023
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