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EMARKETER delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
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Reports
In-depth analysis, benchmarks and shorter spotlights on digital trends.
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Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
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Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
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Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
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Briefings
Client-only email newsletters with analysis and takeaways from the daily news.
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Analyst Access Program
Exclusive time with the thought leaders who craft our research.
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About EMARKETER

Our goal is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
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Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
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Our People
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Newsroom
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Advertising & Sponsorship Opportunities
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Events
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Podcasts
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What strategies will make US TV viewers pay attention to ads?

For more insights and key statistics on the biggest trends in today's most disruptive industries, subscribe to our Chart of the Day newsletter.

Advertisers looking to boost their effectiveness on TV should consider a less-is-more approach. Among US TV viewers surveyed, 36% said they would more likely pay attention to ads if there were rewards for watching. The same percentage said they would if there was only one ad per break, and 34% said shorter ads would be more captivating.