The news: WhatsApp is looking to build a Communities feature, according to investigations of its code from XDA Developers and WABetaInfo.
What this means: For one, the feature could help increase engagement. Meta has already seen the benefits of this kind of hyper-segmentation firsthand: Facebook's redesign to focus on Groups is widely credited with boosting engagement on the social platform.
But it could also provide a stream of revenue to the notoriously difficult-to-monetize messaging app.
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