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Where do people stand on US political ad spend limits?

Article by Sara Lebow  |  Oct 25, 2022
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Where do people stand on US political ad spend limits?
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Politics
Adults
Consumer Attitudes on Marketing
United States

For more insights and key statistics on the biggest trends in today’s most disruptive industries, subscribe to our Chart of the Day newsletter.

Among US citizens ages 18 and older, 60% feel there should be political ad spending limits for groups not affiliated with political candidates. Only 16% think their spending should remain unlimited.

Do US Adults Feel the Amount of Money Spent on Ads During a Political Campaign by Groups Not Affiliated With Political Candidates Should Be Limited by Law? (% of respondents, Aug 2022)
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Beyond the chart: Political advertising is propping up growth in the US ad market. These expenditures will reach $9.67 billion in 2022 and surpass the total of the 2020 presidential election year, according to AdImpact. About half of those ad dollars go to broadcast TV.

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Read yesterday’s Chart of the Day here.

Methodology: Data is from an August 2022 YouGov survey titled "Opinions on PACs and Advertising | YouGov Poll: August 25 - 29, 2022." 1,000 US citizens ages 18+ were surveyed during August 25-29, 2022. Respondents were selected from YouGov's opt-in internet panel and the random sample was selected from the 2018 American Community Study. Sample was weighted based on gender, age, race, education, news interest, and 2020 presidential vote (or non-vote) with a margin of error of +/-3.3 percentage points.

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