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Which AI tools are most useful to local SEO and marketing professionals?

For more insights and key statistics on the biggest trends in today’s most disruptive industries, subscribe to our Chart of the Day newsletter.

Key stat: 92% of local marketing and SEO professionals worldwide experimented most with ChatGPT in their work in July 2023, according to an August survey by SurveyMonkey.

Beyond the chart:

  • This year, 58.0% of US generative AI users will use the tech for work. Come 2025, that figure will be 70.6%, according to our forecast.
  • Users can now use voice and images to prompt ChatGPT, which could make it even more useful in the workplace.
  • When using AI for SEO purposes, be aware of potential liabilities, as the tech could violate intellectual property laws.

Use this chart:

  • Evaluate your business’s ChatGPT approach.
  • Determine which AI you should experiment with.

More like this:

More Chart of the Day:

Note: Respondents were asked, "Which generative AI platforms are local marketers experimenting with most?"

Methodology: Data is from the August 2023 BrightLocal "Local Search Industry Survey 2023." 534 local SEO and marketing professionals worldwide were surveyed during July 2023 conducted by SurveyMonkey.