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Which ride-sharing platform presents a bigger opportunity for advertisers?

For more insights and key statistics on the biggest trends in today’s most disruptive industries, subscribe to our Chart of the Day newsletter.

Key stat: 77.6 million people in the US will use Uber or Lyft next year, according to our August 2023 forecast.

Beyond the chart:

  • Uber will hit a new record of 54.4 million users in 2023. Lyft will hit its own record with 33.5 million users in 2024, according to our forecast.
  • Uber and Lyft both reported decent earnings last week, with Uber boasting increased advertising revenues and Lyft still building out in-app advertising.
  • Both Uber and Lyft are expanding advertising formats, from backseat displays to in-app ads. Marketers should monitor this growth, especially as both platforms mature, as noted in our Ride-Hailing 2023 report.
  • Uber is well ahead in the ad ecosystem right now, but a growing user base for both services means a growing audience for advertisers.

Use this chart:

  • Evaluate the ride-sharing ad opportunity.
  • Compare Uber and Lyft audience size.

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