The news: TikTok Shop has rapidly emerged as an important channel for some merchants thanks to strong early results, per Ad Age.
As of October, TikTok Shop was selling about $7 million worth of products a day in the US, with a goal of reaching $10 million a day by the end of the year, per The Wall Street Journal.
Beyond the platform: PacSun has had a very different experience from Tarte and Cider given that it has only generated about 10,000 sales on TikTok Shop.
The big caveat: It is still very early days for TikTok Shop.
Go further: Read our TikTok Commerce 2023 report.