Join us to hear more from Insider Intelligence’s Andrew Lipsman, eMarketer principal analyst, as he digs deeper into his reasons for optimism in this burgeoning market in our upcoming live Meet the Analyst Webinar, “Retail Media 2022: What’s Next for Digital Advertising’s Third Big Wave?”
Retail media advertising had a banner year in 2021—one that will be hard to top. US retail media ad spend surged 53.4% to $31.49 billion, following a nearly identical growth rate in 2020. We expect growth to begin tapering this year, rising 31.4% to $41.37 billion.
So if retail media growth has already peaked, why do I think 2022 will be the year of retail media networks? Here are just a few reasons:
In short, retail media is just beginning to realize its considerable potential, and it’s about to get a lot more interesting—and profitable—for retailers and brands alike.
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