Affiliate marketing is getting a second wind as emerging publishers and creators attract a new crop of advertisers.
Here’s a refresher on the benefits of affiliate marketing, as well as a word of caution for advertisers interested in giving it a try:
1. It’s cost-effective: As inflation continues to affect companies and consumers alike, affiliate marketing is a great way for advertisers to get more bang for their buck.
2. It’s multi-use: The customer journey can be broken into five different phases: awareness, consideration, conversion, retention, and advocacy.
3. It’s meant to amplify: CJ conducted a study of over 400 million shoppers, dividing them into two groups: those who interacted with affiliate marketing along the customer journey and those who did not.
But beware: One of the biggest challenges with affiliate marketing is internal silos, said Urías.
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