Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About Insider Intelligence

Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how Insider Intelligence came to be.
Learn More
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about Insider Intelligence.
Contact Us
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Browse our upcoming and past webinars and other events.
Learn More
Tune in to eMarketer's daily, weekly, and monthly podcasts.
Learn More

Why Marketers Are Tapping Into Marketing Intelligence

The technology comes with many benefits

Many marketers are implementing marketing intelligence into efforts to better understand customers.

In fact, roughly three-quarters of US B2C marketing decision-makers said that marketing intelligence is critical to their company's business goals, according to a new study from Forrester Consulting, commissioned by Velocidi. And it's clear why.

Nearly half of respondents who use marketing intelligence experienced improved customer satisfaction, and almost as many saw improved customer loyalty and retention.

According to Forrester Consulting, marketing intelligence is "the processes and systems that can help turn information into actionable marketing decisions."

While a big component of marketing intelligence is to improve the customer experience, many companies also use it for marketing needs. For example, roughly four in 10 respondents said they experienced faster innovation of marketing initiatives, while over a quarter said they expanded capabilities to test new marketing efforts.

But like any technology, marketing intelligence offers both benefits and challenges.

For many US B2C marketing decision-makers, a significant barrier to implementing the technology is a lack of adequate data science tools and applications. Many in the survey also felt there was an absence of experience in translating data into insights and action, as well as a dearth of staff resources.

Poor infrastructure for data collection, and the need for overall technical expertise, were other issues that respondents said they struggled with.