Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About Insider Intelligence

Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how Insider Intelligence came to be.
Learn More
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about Insider Intelligence.
Contact Us
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More
Tune in to eMarketer's daily, weekly, and monthly podcasts.
Learn More

Will Cryptocurrencies Go Mainstream?

Paying via cryptocurrency, like Bitcoin, may soon be the norm, at least according to a survey from SharesPost.

The study found that demand for cryptocurrencies is expected to grow in the near future. Nearly seven in 10 respondents who owned cryptocurrency said they plan to increase their investment in the next 12 months. And among those who didn't own any, 21% planned to purchase cryptocurrencies in that same timeframe.

What's more, many respondents—both those who have invested in this form of payment and those who haven't—agreed that "the public will widely adopt cryptocurrencies by 2025."

There are those, however, who don't particularly see it going mainstream. For example, 12% of respondents who don't own any cryptocurrency said they weren't sure, and another 16% said it will never be widely adopted.

Unsurprisingly, current owners are less likely to feel this way: Just 4% said it will never go mainstream.

By and large, SharesPost found that most people are aware of cryptocurrencies. And many own some. Indeed, nearly half (45%) said they did.