Global ad spending growth crashed back to earth in 2022, but the results were not as dire as some feared. The pain centered on social media, particularly Meta, and on heavily challenged markets like Western Europe and China. Much of the world and many ad publishers are muddling through just fine, and 2023 should be a little better.
3 KEY QUESTIONS THIS REPORT WILL ANSWER
WHAT’S IN THIS REPORT? Our 2023 forecast for total ad spending, digital ad spending, display ad spending, and search ad spending worldwide. Also, our regional, country-level, and company breakdowns for digital ad spending and revenues.
KEY STAT: Digital ad spending growth has decelerated precipitously but will reach 10.5% year over year in 2023. The slower new normal will still entail double-digit annual increases over the coming years.
Exportable files for easy reading, analysis and sharing.
Reliable data in simple displays for presentations and quick decision making.
11 Times SquareNew York, NY 100361-800-405-0844