EMARKETER delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More


Our goal at EMARKETER is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More
Tune in to eMarketer's daily, weekly, and monthly podcasts.
Learn More

Worldwide Digital Gamers Forecast 2023

2.5 Billion Gamers Means Future Growth Will Be Slow

About This Report
Our debut worldwide digital gamer forecast reveals that growth has slowed considerably, mainly because gaming is already a common and popular activity for internet users in almost every country. But some markets are more enthusiastic than others.
Table of Contents

Digital gaming is already popular among internet users in every country we tracked in our debut forecast, making high growth rates hard to find. However, differences in internet access, smartphone usage, and demographics mean that countries often have very different levels of gaming participation as a percentage of their overall populations.

Key Question: How many people will be digital gamers worldwide, regionally, and in 13 major markets this year, and where will new gamers emerge?

KEY STAT: Digital gamer growth has slowed since the pandemic-driven boom of 2020, but 321 million new gamers will still come online between 2023 and 2027.

Here’s what’s in the full report


Exportable files for easy reading, analysis and sharing.


Reliable data in simple displays for presentations and quick decision making.

Table of Contents

  1. Executive Summary
  2. Billions of people around the world are digital gamers, but growth has slowed
  1. Most internet users are digital gamers
  2. Asia-Pacific is way out in front, but its individual markets have very different trend lines
  1. Media Gallery


Ethan Cramer-Flood


Vivian Dong
Associate Forecasting Analyst
Peter Newman
Director, Forecasting
Yoram Wurmser
Principal Analyst
Already have a subscription?Sign In

Access All Charts and Data

Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry

Become a Client