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Worldwide Ecommerce Forecast 2023

Digital Sales Growth Will Accelerate Modestly as Stability and Predictability Finally Return

About This Report
After three years of wild fluctuations in retail and ecommerce sales growth, a sense of stability and normalcy is slowly emerging. A healthy if unspectacular rebound for ecommerce is in the cards, and most national markets are heading in the right direction.
Table of Contents

Worldwide retail and ecommerce sales will see a decent rebound for digital sales and a slow deceleration for overall retail this year. Most national markets are also returning to normalcy, but a great deal of country-by-country variance remains.

Key Question: What is the outlook for worldwide and country-by-country retail and ecommerce sales in 2023 and beyond?

KEY STAT: Worldwide ecommerce sales growth will accelerate this year and next, after an all-time low of 6.5% growth in 2022. Next year, sales will cross the $6 trillion mark, half of which will come from China.

Here’s what’s in the full report


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Table of Contents

  1. Executive Summary
  2. Worldwide, there will be a modest rebound for ecommerce and a gentle slowdown for total retail.
  1. Regionally, the stabilization of advanced markets will buttress the global outlook.
  2. Several countries will post standout growth, and China will overshadow all.
  1. Media Gallery


Ethan Cramer-Flood


Cosima Balletti-Thomas
Associate Forecasting Analyst
Whitney Birdsall
Senior Forecasting Analyst
Oscar Bruce Jr.
Senior Forecasting Analyst
Suzy Davidkhanian
Principal Analyst, Retail & Ecommerce
Vivian Dong
Associate Forecasting Analyst
Jasmin Ellis
Forecasting Analyst
Zach Goldner
Forecasting Analyst
Vladimir Hanzlik
Executive Editor
Brian Lau
Forecasting Analyst
Wendy Louie-Lam
Senior Forecasting Analyst
Ruoyan Zeng
Associate Forecasting Analyst
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