Worldwide Ecommerce Forecast Update 2022

Digital Sales Growth Plummets as Overall Retail Returns to Pre-Pandemic Trendlines

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About This Report
Macroeconomic headwinds are sweeping through retail markets worldwide, and ecommerce conditions are deteriorating rapidly, especially in mature markets. Globally, total retail is chugging along, but the big stories will be around ecommerce growth in emerging economies.
Table of Contents

Executive Summary

Retail ecommerce spending will grow slower than ever in 2022, as most of the world’s largest markets face economic challenges. Growth rates will not go negative, however, and some parts of the world will do just fine.

3 KEY QUESTIONS THIS REPORT WILL ANSWER

  1. What is the outlook for total retail, ecommerce, and mcommerce sales worldwide in 2022?
  2. Which countries and regions will lead the world in ecommerce growth this year, and which will stagnate?
  3. How many new buyers will come online this year, and where can retailers find them?

WHAT’S IN THIS REPORT? Our updated worldwide, regional, and country-level forecast for total retail sales, including ecommerce and mcommerce, and digital buyers through 2026.

KEY STAT: Around the world, ecommerce sales will increase by just 9.7% this year, by far the slowest pace of expansion since we began tracking the figure in 2011. However, declines in growth will be minimal over the next few years.

Here’s what’s in the full report

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13charts

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Table of Contents

  1. Executive Summary
  2. Key Points
  3. Macroeconomic Trends Affecting Retail Sales in 2022
  1. Worldwide Ecommerce Growth Drops to Single Digits, While Overall Retail Muddles Through
  2. Look to Emerging Markets for Growth, Particularly in the East
  3. One-Third of the Planet Will Be Digital Buyers, but Growth Is Slowing Dramatically
  1. What Does This Forecast Mean for Brands and Retailers Worldwide?
  2. Read Next
  3. Media Gallery

authors

Ethan Cramer-Flood

Contributors

Jade Appel
Associate Forecasting Analyst
Whitney Birdsall
Senior Forecasting Analyst
Oscar Bruce Jr.
Senior Forecasting Analyst
Suzy Davidkhanian
Principal Analyst, Retail & Ecommerce
Zach Goldner
Junior Forecasting Analyst
Brian Lau
Forecasting Analyst
Wendy Louie-Lam
Senior Forecasting Analyst
Andrew Spink
Forecasting Analyst
Yaffa Wagschal
Forecasting Analyst
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