The social media landscape changes every year, but 2023 will bring bigger-than-usual transformations as Facebook, Instagram, Snapchat, and Twitter confront a slowdown in user and revenue growth, and as uncertainty about US regulation looms over TikTok. Meanwhile, new challengers wait in the wings.
3 KEY QUESTIONS THIS REPORT WILL ANSWER
WHAT’S IN THIS REPORT? Our updated worldwide forecasts for Facebook, Instagram, Snapchat, TikTok, and Twitter users and ad revenues, along with what to watch for 2023.
KEY STAT: The major worldwide social platforms will move in different directions when it comes to user growth in 2023.
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