Ads up: WPP, which owns advertising agencies Ogilvy, Wunderman Thompson, and VMLY&R, boosted its guidance this week after reporting a 10.3% increase in revenues.
Ads down: WPP’s results are welcome news for an industry saturated with cutbacks and concerns.
Ads all around: Total media ad spend increased by double digits this year, but the money is going to different channels.
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