Products

EMARKETER delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
PRO+
New data sets, deeper insights, and flexible data visualizations.
Learn More
Reports
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Briefings
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About EMARKETER

Our goal is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More
Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Events
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More
Podcasts
Tune in to EMARKETER's daily, weekly, and monthly podcasts.
Learn More

WPP’s Epic Games partnership represents the opportunity the agency world sees in the metaverse

The news: Epic Games announced a partnership with WPP to help it offer a digital experience for brands in the metaverse.

  • The agreement will include the creation of a training program to upskill thousands of the agency network's creatives and engineers in order to produce brand experiences for the online platform Fortnite, including learning how to design for virtual environments using Unreal Engine.
  • The curriculum will be divided into multiple tracks, with unique content for particular archetypes—executives, creative practitioners, and media specialists/strategists.
  • This comes just weeks after Epic’s agreement with Lego to establish a family-friendly metaverse initiative.

Agency opportunity: WPP sees metaverse initiatives as an opportunity to better service clients—and perhaps take more market share from its competitors.

  • WPP created The Metaverse Foundry in February, which is focused on generating content for Web3 worlds.
  • Approximately 700 creatives are involved in the initiative.
  • Wendy's, Pizza Hut, and Pfizer are among the brands working with the Foundry.

What it means: Consumers will spend more and more time in virtual worlds. It won’t happen overnight, but major players like WPP—and their clients—are willing to spend on test-and-learn opportunities so that they understand the mechanics of marketing in immersive environments before their competitors do.